Consultancy
In addition to offering our full sales and marketing service to specific clients, we can provide a broad range of consultancy-based services to developers of mid to high end resort and mixed-use developments, both internationally and within the UK.
We offer un-paralleled project marketing expertise with a track record of successful campaigns for projects in the Caribbean, Canada, Europe and South Africa. This track record includes direct and indirect marketing campaigns into the UK, the USA, Canada, Europe and Asia.
Time and again we deliver results beyond the expectations of our clients. In each of the sections of this site we have provided case studies, citing real examples of where and how we have added value to development projects across the globe.
Our Approach
It is our firm belief that selling is, first and foremost a people business. By and large our customers are discerning, high net worth individuals for whom a second home or investment property is an entirely discretionary purchase. We believe in a subtle, informal approach best achieved by highly motivated and well trained staff of extremely high quality.
We also believe that like all other professional sales roles, there is a science to real estate marketing. The subtlety of our customer care belies a systematic, process driven approach to all aspects of our strategy which has been honed over 10 years of directly relevant industry experience.
New Routes to Market
We have an ongoing strategy to establish new and innovative routes to market, both within the UK and into key international markets. This strategy includes partnerships with prestigious travel, wealth management and event companies and cooperation with real estate agents in target markets such as the US, Canada, Holland, Germany, Scandinavia and Asia.
Who and How
Who
All consultancy work is carried out by our Managing Director, James Barnes, with the back-up of the Robson Barnes team and of external agencies as required.
James has more than 10 years direct experience of the international real estate industry at senior management level. He has set-up and managed successful sales operations in the UK, Europe, the United States, the Caribbean and Europe on behalf of developments globally. He has also provided a variety of consultancy services to resort developers in Canada, Spain, Portugal, North Africa and throughout the Caribbean.
HoW
Typically we would begin with an initial assessment of the project, which may well include a site visit and meetings with the various staff and professionals involved. Following this assessment, a preliminary report will identify areas where we feel able to provide further assistance, the approach we would take, the results we would expect and the basis by which we charge our fees. We would also clearly identify areas where we feel unable to provide assistance, recommending alternative agencies with whom we have worked in the past.
Having agreed the scope and terms of our assignment, we will work to defined timelines and provide a detailed report with clearly identified goals and the rationale behind them.
Pre sales Consultancy
A comprehensive package of prior analysis, advice and assistance designed to maximise the impact and effectiveness of a sales and marketing campaign.
Mid sales Consultancy
Providing assistance with existing sales and marketing campaigns and analysis of product and pricing, resulting in improved sales conversions.